Copy of Circles Resume

Katherine Ferrari

9 Bell St Westbrook, ME 04092 · 617.699.7427 · ferrarik@gmail.com

Profile:  Marketing Specialist Communications, Marketing and PR Coordinator

Over 7 years experience in marketing and
communications in varying environments. An in-depth exposure to Brand Perception/Management,
Driving Campaigns, Sales Relations and Support and delivering targeted
campaigns using channels such as marketing collateral, case studies, as well as
online and direct mail opportunities. Attended Simmons College
and obtained a BA in Public Relations and Marketing Communications
program.  

Education

Simmons College Boston,
MA - 2002

BA
Degree in Public Relations and Marketing Communications

Strengths

· Communications Media                 ·
Journalism and Feature Writing    ·
Multi-media Marketing

· Ad Campaign Management           ·
Market Research                             · Graphic Design and Advertising

· Competitive/Strategic Planning    ·
Prospecting/ Client Cultivation     · Writing for PR and Marketing

· Management for Non-Profit           ·
Public Speaking                                ·
Editing Copy and Proof

Work Experience

Hydro International        Portland,
ME                     Jan.2009
– Jun.2009

Marketing Coordinator

• Assist / lead implementation of Group Marketing, and GMs with the
  development of marketing and sales campaigns to meet annual marketing
  goals.


• Monitor and report on the efficiency of the business' marketing
  campaigns though the use of Gold Mine, Google Analytics, and other company
  resources.


• Primary liaison between the public relations team and the marketing
  business unit.


• Work with the public relations team to develop and secure placement
  of press releases, case studies, editorials, bylines and
  company/product/personnel profiles.


• Organize, manage, produce and update the business unit's marketing
  collateral, including presentations, sales literature and specialist pc
  based marketing tools such as Product CD's, MPEG video clips, HTML,
  e-mails etc


• Lead organization seminars. Attend key seminars and conferences to
  ensure events run smoothly.


• Track tradeshow, exhibition opportunities, and presentation
  opportunities and recommend key shows in which the company will
  participate.


• Organize the company's tradeshow promotional materials to leverage
  tradeshow traffic while remaining within budget. Report on how well the
  company's sponsorship and attendance were leveraged.


• Development and formatting of technical public materials such as
  product binders, case studies and technical notes in a manner that is
  consistent with the corporate brand.


• Maintain and update the company's web site and Intranet with the
  latest company Events, News and production positioning updates.


• Assist with the development and implementation of the web marketing
  campaigns by identifying key sites for link building and communicating
  findings to the Group Marketing Manager.

 

Contech Storm Water Solutions Scarborough, ME       Nov.2007 – Nov.2008

Marketing Specialist

• Writing and coordination for case studies, collateral copy
  writing/editing /proofing, and PR.


• Monitor web trends, content, and campaigns on
  Stormwaterauthority.org and Intranet.


• Lead Management, Sales Logix, and SEO tracking/metrics.


• Tradeshow Coordination


• Publication Management and placements


• Direct Mail and HTML Campaigns, conception through completion


• Internal communications management

 

First Advantage HMS Portland, ME                                           Nov.2005
– Nov.2007

Sr. Marketing Specialist
/ Team Lead

• Strategic development, execution, and evaluation of metrics for direct
  mail and email campaigns


• Web-ex demo and webinar creation, implementation, and follow up


• Copywriting (website/webinars/whitepapers/collateral)


• Manage all lead retrieval databases and SEO activities


• Oversee industry and vertical marketing research


• Coordinate tradeshow activities


• Maintain all links and website directories


• Manage all relationships with vendors (printers, etc.) as well as
  corporate gift giving.


• Maintain and manage relationship with marketing departments for all
  divisions in Hiring Solutions Group

 

Americas Best Shows Freeport, ME                                           Jul.2005
– Nov.2005

Show Service Specialist

• Access database maintenance


• Accounts Receivables for shows and show services


• Production, design, and copy writing for all marketing collateral
  for shows and general use.


• Pre-production and post-production for all shows


• Direct Mail Campaigns, lead generation


• Clerical and Reception tasks

 

Valvoline Instant Oil Change & Glass Dr.  Hartford,
CT                       Nov.2003 – Jun.2005

Marketing Manager

• Maintain databases acquired via chambers for local mailers


• Write ad copy and press releases for internal and external
  communications


• Issue weekly and monthly metrics un-mailable reports as well as
  maintain direct mail pieces


• Editor of bi-monthly company newsletter


• Create coupon code for POS system and process coupon redemption
  reports monthly


• Issue mystery shopper scores and trends


• Order / design merchandising and signage


• Update all service center websites (58)


• Manage donations/gifts/corporate giving


• Maintain Ad book


• Event planning/management/ coordination


• Create and plan supplemental material for monthly managers meetings


• Market research and development


• Company employee incentive program development/execution

 

Other Relevant Experience/Employment

• Patient Access Services Representative – BIDMC Boston, MA  Nov.2000-Jul.2003


• PR / Advertising Intern – The Link Agency  Providence,
  RI   Jun.2002-Sep.2002


• Contract work for Main Street Fitness for Women Westbrook, ME
  Jun/Jul 2009

Additional Skills

MS Office Applications (97-07), Peachtree Complete,
CIA, Equitrac Systems, Adobe Creative Suite (CS3/CS4), Quark Xpress, Netsuite,
Sales Force, Sales Logix, MS Sharepoint, Goldmine, and Joomla!

 ** More information or experience available upon request.